AEO Knowledge Blog
Everything you need to know about Answer Engine Optimization: how AI picks its sources, schema, real-world costs and the things you can do yourself today — written for business owners, no technical background required. Articles are currently published in Vietnamese.
AEO for Agriculture and Aquaculture: Putting Vietnamese Products on AI Search
AEO strategy and schema for Vietnamese agricultural, aquacultural, and agri-food businesses: Product schema for farm produce, LocalBusiness for cooperatives, FAQPage on VietGAP/GlobalGAP certifications — helping international buyers and domestic customers find you through AI.
Read more →ImageObject Schema and Alt Text for AI: Optimizing Images So AI Understands and Cites Them
A guide to optimizing images for AI search: ImageObject schema, AEO-standard alt text, optimized captions, and visual search optimization — helping your product photos, infographics, and blog images get understood by AI and appear in Google Image and AI Overview.
Read more →Schema for Restaurants and Hotels: FoodEstablishment, LodgingBusiness and Menu Schema
A complete guide to JSON-LD for F&B and hospitality: FoodEstablishment (Restaurant, CafeOrCoffeeShop), LodgingBusiness (Hotel), MenuItem, hasMenu and amenityFeature — helping Vietnamese restaurants and hotels stand out in AI search and Google.
Read more →Schema Strategy for Service Landing Pages: Optimizing Conversion Pages for AI Search
A guide to applying schema on B2B and B2C service landing pages: Service schema, FAQPage, HowTo, AggregateRating, and Offer — helping your service pages get cited by AI when customers ask about specific solutions, while also improving conversion rates.
Read more →AEO for the Logistics and Shipping Industry: Schema and AI Search Strategy
Comprehensive AEO guide for logistics companies, shipping services, and courier providers in Vietnam: suitable schemas (LocalBusiness, Service, FAQPage), AI-ready content, and how to appear when customers ask AI about shipping providers.
Read more →AI Crawlers, robots.txt for AI, and llms.txt: Controlling Which Content AI Learns
A complete guide to AI crawlers (GPTBot, ClaudeBot, PerplexityBot), how to use robots.txt to control access, and the new llms.txt standard — helping Vietnamese businesses decide which content AI is allowed to use.
Read more →Course Schema for Education: Courses Featured in AI and Google Rich Results
Course and EducationalOccupationalProgram schemas help online courses, training centers, and EdTech platforms in Vietnam appear in Google Courses rich results and get cited by AI when learners search.
Read more →ItemList and CollectionPage Schema: Optimizing List Pages for AI Search
ItemList schema turns 'Top 10', 'Best of', or product category pages into structured data that AI can read and cite. Complete guide to ItemList, CollectionPage, and how to combine them with other schemas.
Read more →JobPosting Schema: Job Listings in Google for Jobs and AI Search
JobPosting schema helps Vietnamese businesses' job listings appear in Google for Jobs (carousel directly on SERP), be summarized by AI, and attract higher-quality applicants. Complete guide from syntax to Next.js implementation.
Read more →Recipe Schema for F&B: Getting Recipes Featured in AI and Rich Results
Recipe schema helps cooking recipes, restaurant menus, and culinary guides appear in Google Recipe rich results and get cited by AI. A complete guide for food blogs, restaurants, and F&B brands in Vietnam.
Read more →SoftwareApplication Schema for SaaS and Apps: Appearing in AI and Google Rich Results
SoftwareApplication schema helps SaaS products, mobile apps, and web apps in Vietnam be accurately described by AI, appear in Google rich results with ratings and pricing, and increase downloads and trial signups from AI-driven search.
Read more →Speakable Schema and Voice Search: Optimizing Content for Google Assistant and Siri
Speakable schema marks the text passages best suited for reading aloud — helping content appear in Google Assistant, smart speakers, and AI voice assistants. Implementation guide for news blogs, online newspapers, and information sites in Vietnam.
Read more →AEO for Healthcare: Schema for Hospitals, Clinics, and Physicians
Healthcare is the most sensitive YMYL industry — AI applies the highest standards. Guide to Hospital, MedicalOrganization, Physician, MedicalCondition schemas and AEO strategy for private clinics, individual doctors, and healthcare chains in Vietnam.
Read more →BreadcrumbList Schema: Helping AI and Google Understand Your Website Structure
BreadcrumbList schema does more than create attractive breadcrumbs on SERP — it helps AI understand content hierarchy, identify which pages matter most, and cite the right page. Guide to implementing BreadcrumbList in Next.js App Router with SitelinksSearchBox.
Read more →Core Web Vitals and AEO: How Page Speed Affects AI Visibility
Core Web Vitals are not just an SEO factor — they directly affect whether AI will cite your website. LCP, CLS, INP, and how Google AI Overviews filters sources based on speed and user experience signals.
Read more →VideoObject Schema: Helping Your Video Appear in AI Results and Rich Results
VideoObject schema is the key to getting your video cited by AI and appearing in rich results on Google. A complete guide from basic fields to Clip schema, SeekToAction, and thumbnail optimization for AI search.
Read more →AEO for Interior Design and Construction: When Customers Ask AI Before Choosing a Contractor
Customers are asking AI 'how much does it cost to furnish a 70 sqm apartment' and 'reputable home builders in Binh Duong'. AEO helps interior design and construction businesses get recommended by AI at the exact moment customers are ready to buy. A guide to schema and content.
Read more →AEO for Spa, Beauty & Wellness: When Customers Ask AI Before Booking
Spas, beauty clinics, nail salons and wellness centers are losing customers to competitors with better AEO. A complete guide to BeautySalon schema, HealthAndBeautyBusiness, LocalBusiness schema and content strategy for the beauty industry in Vietnam.
Read more →AEO for Finance and Insurance: When Customers Ask AI Before Meeting an Advisor
Finance and insurance are the highest-stakes YMYL sectors — AI is extremely cautious about citing them. A guide to FinancialProduct schema, InsuranceAgency, building E-E-A-T for financial companies, and how to get AI to refer the right customers to you.
Read more →AI Search vs Google Search: What Is the Difference and How Should You Optimize?
AI Search (ChatGPT, Perplexity, Gemini) and Google Search operate on entirely different mechanisms. Understanding this difference is the foundation for deciding how to invest in SEO, AEO, or both — and in what ratio.
Read more →Content Freshness and AEO: Why AI Prioritizes Recent Content and How to Take Advantage
AI doesn't want to cite outdated information — especially in fast-changing industries. A guide to content freshness strategy: when to update, what to update, and how to use dateModified correctly to improve AI visibility.
Read more →Event Schema for Conferences and Webinars: Making Sure AI Knows Your Event Exists
AI is increasingly asked about upcoming conferences, workshops, and webinars. Event schema tells AI what it needs to know — name, date, location, registration link — and helps it recommend your event to the right audience. A complete guide to Event and VirtualEvent schema.
Read more →Person Schema for Founders and Authors: Building a Personal Entity So AI Recognizes You
Person schema is more than JSON-LD — it is how you declare your existence to AI. A complete guide to Person schema for founders, experts, and business blog authors: from basic fields to the sameAs network and knowsAbout graph.
Read more →Testing and Debugging Structured Data: Tools and Workflows for Detecting Schema Errors
Incorrect or missing schema is the single most common reason AI won't cite your website. A complete guide to structured data testing tools: Rich Results Test, Schema Markup Validator, Google Search Console, and how to fix the most common errors.
Read more →AEO for Real Estate: Get AI to Recommend Your Projects and Agents When Buyers Ask
When buyers ask AI 'apartments under 150k USD in Binh Thanh', the project with proper AEO gets recommended first. Guide for developers, brokerages, and individual real estate agents.
Read more →AEO for Travel & Tourism: Get AI to Recommend Your Hotel or Attraction
When travelers ask AI 'best beachfront hotel in Da Nang' or 'top attractions in Hoi An', businesses with proper AEO get recommended first. Hotel, LodgingBusiness and TouristAttraction schema guide.
Read more →AEO for Law Firms and Legal Offices: When AI Becomes the First Legal Advisor
People increasingly ask AI about legal issues before consulting a lawyer. AEO helps your legal office get recommended by AI at the right moment. A complete guide to LegalService schema, Person schema, and YMYL-compliant content.
Read more →AEO for Startups & SaaS: Get AI to Recommend Your Product When Users Ask
Startups and SaaS have a unique AEO opportunity — when AI is asked 'best software for managing X', your name could be the answer. SoftwareApplication schema, ProductReview AEO and strategies to get AI to cite your product.
Read more →Article Schema for Blogs: The Foundation for AI to Understand and Cite Your Content
Article, NewsArticle, and BlogPosting schema help AI accurately understand post content, authorship, and freshness. A complete implementation guide with JSON-LD examples for Vietnamese business blogs.
Read more →Breadcrumb Schema and URL Structure: Help AI Understand Your Website's Context
Breadcrumb schema helps AI and Google understand where a page sits in your website structure — increasing citation accuracy. Guide to BreadcrumbList JSON-LD, standard URL structure, and sitelinks.
Read more →E-E-A-T and AI Trust: Why Does AI Cite One Website But Not Another?
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) isn't just a Google criterion — AI uses the same signals to decide who to cite. A guide to building trust signals to get cited by ChatGPT and Gemini.
Read more →Organization Schema & Knowledge Panel: How AI Understands Your Brand
Organization schema is your official declaration to AI that your brand exists and is trustworthy. A guide to sameAs, knowsAbout, foundingDate and how to optimize so AI always introduces your brand with accurate information.
Read more →Review Schema and AggregateRating: Complete Guide to Getting Gold Stars on Google and AI
Review schema helps Google display gold stars in search results and helps AI cite customer reviews. Distinguish Review, AggregateRating, UserReview — and how to avoid Google penalties.
Read more →Topical Authority and Content Clusters: How AI Knows You're an Expert in Your Field
Topical Authority is not Domain Authority. A small website can be cited by AI more than a large website if content clusters are built correctly. A complete practical guide from A to Z for Vietnamese businesses.
Read more →Video Schema & AEO: Help AI and Google Understand Your Videos
VideoObject schema helps AI answer questions by citing your video — not just articles. A guide to declaring VideoObject, thumbnail, transcript, and how to optimize YouTube videos for AI citation.
Read more →AEO for Professional Services: How Lawyers, Accountants, and Consultants Get Recommended by AI
When customers ask AI "find a labor lawyer in HCMC" or "reputable accounting firm for a startup", businesses with proper AEO get named first. A practical guide for professional service firms in Vietnam.
Read more →AEO for F&B: Getting AI to Recommend Your Restaurant When Customers Ask "What to Eat in..."
A practical guide to AEO for restaurants, cafes, and food businesses — so ChatGPT and Gemini recommend you when customers ask "what to eat in District 1" or "best coffee shop with workspace in Hanoi."
Read more →AEO for Education: Get AI to Recommend Your Center and Courses When Parents Ask
When parents ask AI 'best English center in Hanoi' or 'coding courses for kids', whoever has proper AEO gets recommended first. Guide for language schools, private schools, and online courses.
Read more →7 Principles for Writing Content That AI Cites (Checklist for Every Article)
AI citations aren't luck — there are 7 specific principles. Apply-now checklist: from opening sentence to heading structure, data points, FAQ sections, and how to check before publishing.
Read more →Measuring AEO: How to Track AI Citations and a Monthly Report Template
No tool yet tracks AI citations automatically, but you can measure effectively with manual checks and GA4. A guide covering 4 key metrics, a weekly tracking process, and a free monthly AEO report template.
Read more →What Is HowTo Schema? How to Use It So AI Cites Your Step-by-Step Guides
HowTo schema helps AI understand and cite your step-by-step processes in answers. Guide to installing JSON-LD, real-world examples across industries, and how to validate with Rich Results Test.
Read more →Local AEO: 5 Steps to Get AI to Always Recommend Your Local Business
Local AEO helps shops, clinics, hair salons, and spas get recommended by ChatGPT and Gemini when customers ask "find [service] nearby." A practical 5-step guide for small businesses in Vietnam.
Read more →ChatGPT, Gemini or Perplexity: Which AI Should Your Website Optimize for First?
Comparing the 3 most popular AI engines — ChatGPT, Google Gemini, and Perplexity — and how each decides to cite sources. The "optimize once, all AIs understand" strategy for Vietnamese websites.
Read more →What Does Google's AI Overviews Show for Your Industry? How to Check
AI Overviews is Google's AI answer block that sits above even the #1 result. How to check what your industry shows and how to get your website cited.
Read more →What Is a Pillar Page? How to Build One So AI Sees You as the Expert
A pillar page comprehensively covers one topic and links to detailed cluster articles — helping both Google and AI recognize you as the expert in your niche.
Read more →Shopee/Lazada vs Your Own Website: Which Channel Helps AI Find Your Shop?
Marketplaces bring orders, but AI almost never cites Shopee/Lazada storefronts. Your own website is the only channel where you control what AI reads.
Read more →Writing Answer-First Product Descriptions: Before/After with 5 Examples
Answer-first product descriptions answer what customers are about to ask: who it fits, how it differs, which specs matter. 5 concrete before/after examples.
Read more →10 Mistakes That Keep ChatGPT From Ever Citing Your Website
Websites go uncited by ChatGPT for 10 common mistakes: blocked AI crawlers, missing schema, content that never answers directly, no hard numbers. Check now.
Read more →Entity Building for Small Businesses: 7 Tasks You Can Do in One Week
Entity building means creating a consistent brand presence across many sources so AI recognizes and trusts you. 7 concrete tasks SMEs can do in one week.
Read more →What Is Product Schema? A Guide for Online Stores in Vietnam
Product schema is JSON-LD code describing your products (name, price, stock, ratings) so Google and AI understand and recommend your store. Sample code included.
Read more →How Much Does AEO Cost in Vietnam? Real 2026 Pricing
AEO pricing in Vietnam 2026: a one-time audit costs 3–8 million VND; monthly packages run 5–25 million VND by scale. Four pricing factors and how to spot fake rates.
Read more →What Is FAQ Schema and How to Add It to Your Website
FAQ schema is JSON-LD code that marks up question–answer pairs on a page so Google and AI can understand and cite your content accurately. Sample code included.
Read more →How to check whether ChatGPT is citing your website
Fastest way: ask ChatGPT (with search on) 10–20 questions your customers ask about your industry and see which sources get cited. A 5-step AI visibility guide.
Read more →How is AEO different from SEO? A detailed 2026 comparison
SEO puts your website on top of Google; AEO puts it inside ChatGPT and Gemini answers. We compare 8 aspects: goals, metrics, cost, timeline, and the future.
Read more →What is AEO? A plain-language guide for Vietnamese business owners
AEO (Answer Engine Optimization) means optimizing your website so AI like ChatGPT cites you when answering customers. Explained simply, no technical background needed.
Read more →Frequently asked questions about the blog
I'm new to AEO — which article should I read first?
Start with 'What is AEO?' to grasp the concept, then read 'How is AEO different from SEO?' to understand where AEO fits in your overall strategy. After that, 'How to check whether ChatGPT cites your website' gives you your first hands-on exercise today. Note that the articles are written in Vietnamese.
Is the blog updated regularly?
We publish new articles regularly on AEO fundamentals, do-it-yourself guides and real case studies — all written for Vietnamese business owners, no technical background needed. Every article follows the same answer-first standard we recommend to our clients.