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Straight to the numbers: in Vietnam in 2026, a one-time AEO audit costs 3–8 million VND, and monthly optimization packages run from 5–10 million VND (basic) to 15–25 million VND (intensive), depending on website size and how competitive your industry is. This article breaks down what those prices include, when doing it yourself is cheaper, and which price points are warning signs.
What does AEO pricing depend on?
Four factors determine whether you land at the low or high end of the range:
- Website size: optimizing 20 pages is nothing like optimizing 500. Multilingual websites and multiple product lines require more schema and content work — and the price rises accordingly.
- Niche competitiveness: in a niche where nobody is doing AEO yet, a few dozen optimized articles are enough to see signals. Finance, health, and real estate — where AI demands high credibility — require heavier, longer investment.
- Your existing foundation: a website with solid SEO is "a highway that is already paved" — it only needs the AEO layer on top. A website that is not even properly indexed needs foundation work too — costing nearly twice as much.
- Tracking scope: measuring citations on 2 platforms is different from 4+ platforms, and monthly reporting is different from biweekly. This is the part that consumes the most recurring hours.
Is doing AEO yourself actually cheaper?
Let's run the real numbers: the basic AEO tasks — rewriting content answer-first, adding FAQs, tracking citations manually — are things you can absolutely do yourself after a few days of learning. But count the full time cost:
- Initial learning and experimentation: 20–40 hours
- Rewriting 10 pages of content to answer-first standard: 15–25 hours
- Manually tracking citations across 3 platforms, 20 questions: 3–5 hours every month
For a business owner whose hour is worth a few hundred thousand to a few million VND in opportunity cost, "free" turns out not to be cheap. The usual balance point: do the content yourself (you understand your industry better than any agency), outsource the technical and measurement work (schema, entities, tracking workflows — where experience shortens the timeline most). Starting with an audit is the cheapest way to find out which parts to do yourself.
Why should you be wary of prices that are too cheap?
A price below 3 million VND per month for an "AEO service" deserves close questioning. The reason is simple: serious citation tracking alone — running a question set across multiple platforms, logging results, comparing month over month — takes many recurring hours. If the price cannot cover those hours, that work is not being done.
Three quick questions to screen an agency:
- "What does your citation report look like?" — failing to produce a sample report is the biggest red flag.
- "Which platforms do you measure, and with how many questions?" — a vague answer like "we measure with AI tools" is a dodge.
- "How is this different from your SEO package?" — if the description is identical to their SEO package plus the word "AI", you are buying SEO in disguise.
And conversely, an agency that guarantees "ChatGPT will definitely cite you within 30 days" is just as suspect — nobody controls what an AI answers; you can only raise the probability.
What does AEO Saigon charge?
We publish all of our pricing — no phone call required:
- AEO Audit: 3–8 million VND, one-time, with a 15–20 page report delivered in 5–7 days
- Starter package: 5–10 million VND/month — site-wide schema, 5–10 answer-first articles/month, tracking on 2 platforms
- Growth package: 15–25 million VND/month — 15–25 articles/month, pillar pages, entity building, 4+ platforms
- E-commerce AEO: quoted by catalogue size — Product schema, review markup, shopping recommendation tracking
Compare every package in detail on the full pricing page. And if you are just starting to explore, read what AEO is first to understand what you are paying for — that is always the best investment.
Frequently asked questions
How cheap can AEO get before it stops being credible?
Below 3 million VND per month, real AEO is very hard to deliver: manual multi-platform citation tracking alone takes many hours every month. That price point is usually an old SEO package renamed, with the word AI added to the package name.
Should I start with an audit instead of jumping straight into a monthly package?
Yes, for most businesses. A 3–8 million VND audit gives you a clear picture of your current state and a prioritized task list — your in-house team may be able to handle half of it. Jumping straight into a monthly package only makes sense when you already understand where you stand.
On a small budget, what should I do myself and what should I outsource?
Do yourself: rewriting content answer-first, adding an FAQ to each page, tracking citations manually every month. Worth outsourcing: the initial audit to get the roadmap right, and schema implementation if you don't have a developer.
AEO Saigon
An Answer Engine Optimization agency in Ho Chi Minh City — helping business websites get cited by AI. About AEO Saigon →
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